
No, not the kind with four legs and whiskers, but the kind that will send you nasty letters if you improperly identify their products and services in weekly columns — a little group I like to call the Copyright And Trademark Police.
I received such a warning letter after improperly identifying my favorite beverage, SoBe Lifewater®, as two words apparently not meant to be used together unless identifying the specific brand of "enhanced water," VITAMINWATER®. My bad. Lesson learned.
The letter did come as a bit a of surprise though. To my knowledge, that column had only reached a very limited portion of the otherwise large audience which has the pleasure of reading my thoughts. So how did the CAT Police track me — in rural mid-Missouri — down?
Not only do I now live in fear of being placed in Smith & Wesson handcuffs (to be trademark correct) and tossed into a small cell papered with logos, but I now have a constant awareness of branding and the improper uses.
"Can you hand me a Sharpie," I asked my male counterpart last night.
When he handed me a MARKS-A-LOT®, I ducked and covered awaiting a helicopter drop of CAT policemen. Looks like I lucked out that time.
Apparently, I luck out a lot. As do many Americans.
The young lady in the fast food drive thru deserved more than a warning letter as she handed me a bottle of Pepsi last week when I had clearly stated "Coke" into the speaker.
Trying to wrap my head around all the various trademarked and copyrighted words and phrases out there makes me need a TYLENOL®, or is it actually Advil® that I take?
Just when I thought I was safe, I grabbed a HI-LITER® highlighter and got back to work, until I made a mistake and needed some Wite-Out®, but all I had was a bottle of Liquid Paper®. Darn the luck.
Giving up, I grabbed some Kleenex®, but I probably should call it tissue as it could have been Puffs®, and headed home for a good cry. Trying to live life the properly trademarked and copyrighted way was stressing me out.
The next day I started fresh, but still curious as to what other violations I could be committing, I hopped on Google — and it actually was Google, not a similar search engine.
Learning that The Man and I had inadvertently named our 90-pound pooch after a trademarked brand of elastic bandages, I raced home to verify that the CAT Police weren't holding him as collateral for my arrest.
Finding him where I left him, asleep on the couch, I grabbed a few zip-close bags — I say that because I'm not sure they were Ziploc® — I rationed what food we had left in the fridge.
Looking down at the floppy-eared pooch, I realized we had but one option.
"How do you feel about witness protection?"